A business’s website represents one of its essential foundations in the modern world. In almost all cases, your business will represent the first point of interaction your potential customers have with your business and research has found that 88% of online consumers are less likely to return to a site after a bad experience. Statistics such as this one go to show just how important it is to do everything within your power to make sure your website is reaching its full potential. So, in order to help you out, today we are going to take a look at three essentials you need for optimizing your website.
1. Good design
The overall design of your website is the first thing you will need to work on. However, this doesn’t only mean making it visually appealing as it’s also crucial to make sure it’s intuitive, easy to use and orient around but also that it functions as it’s intended to.
Let’s start off with a simple rule. Don’t overburden it with unneeded information that will distract people. This is a mistake a lot of businesses make as they are eager to show their customers everything they have to offer but the only thing this does is deter them as it will likely be too much for them to orient through. Instead, try only showing the bare minimum that will get your customers what they need.
Furthermore, the key to a well-optimized website is its ability to leave a good first impression which will depend on its visual design, layout, use of colour, etc. Aside from the aesthetic design of your website, you should also pay attention to its architecture. A golden rule to follow is to make every page on your website no more than three clicks away which will make it easier for your customers to find what they need. Following these rules will give you a website that people will enjoy using and likely come back to again.
2. Compatibility with SEO
In recent years, search engine optimization (SEO) has become a must-have for increasing the visibility of your website and business on the internet. However, there are many factors that ultimately impact the success of an SEO campaign for a particular website that need to be dealt with in order to get the results you want. These range from your website’s speed, the type of content you create for it, as well as the internal and external linking among many others. If you aren’t too familiar with how SEO works, all of these things can seem quite difficult to accomplish and will definitely take quite a big chunk of your time before you figure them out. Because of this, it can be a good idea to look for reliable white label SEO services that will allow you to outsource your SEO needs to a professional team that will craft you an SEO strategy in accordance with your website’s needs and possibilities. This will give your website the competitive edge it needs to survive and thrive in today’s competitive business environment.
3. A good mobile version
Finally, it’s important to note that more than 50% of website traffic worldwide comes from mobile phones. This means that the majority of people will be viewing your website from a phone so you need to make sure your website functions on it as well if not better than on a desktop computer.
Additionally, Google reported that 53% of mobile website visitors will leave a webpage if it doesn’t load within three seconds, which leaves very little room for error. To make sure your website is optimized for mobile phones starts by taking the difference in experience a person has when using a mobile instead of a computer. For example, avoid using pop-ups that can cover their whole screen and make sure any images you use can scale according to the device they are being used on to avoid weird stretched out images that will ruin the aesthetic appeal of your site.
Conclusion
While the tips listed here are only a few of many that will help you optimize your website they do represent the essential ones that will help you establish a good foundation which you will be able to grow and develop on later down the line.
