You might have heard the term social media marketing from those who are engaged with the online digital marketing world.
In simple terms, it can be described as the process of attracting more traffic towards your website through social media platforms.
However, the social media platforms are not uniform in nature as some of them are based on videos, some are on blog posts, and some of them are linked with photos.
Therefore, it is impossible to make a single content that will be applicable to all the social media platforms.
In such a scenario, you have to custom design your online digital marketing efforts in such a way that it optimizes individual social media platforms to provide a highly personalized message to the target audience.
As social media platforms regularly change their profile so that it becomes more engaging to its users, you also have to change your marketing effort to stay in sync the respective social media platforms.
In this article, we will share with you some tips that will allow you to market your brand more effectively through social media platforms.
1) Goals and objectives
Whenever you plan to embark on an online digital marketing campaign, the first thing you should do is figure out what are your goals and what objectives you wish to achieve through this campaign.
Once you have identified your goals and objectives, then the next part is to figure out which social media platform will give you the maximum exposure at minimum cost.
It is not necessary that you have to target every single social media platform; even if you optimize two or three of them properly, your business will gain immensely.
2) Research about your audience
Once you have identified the social media platform through which you want to target your audience, the next step is to find out the likes and dislikes of your potential customers.
Once you have figured out through Google analytics about the buying patterns of your target audience, the next part is to create customized content for them.
Make sure that the content is interesting enough to attract their attention to visit your website.
Once they click on your website, the next part is to make sure they stay engaged there for a long period.
3) Superior UI
User experience is one of the most critical elements in your online marketing effort to attract more traffic to your website.
You need to understand that emotion plays a great role in improving the loyalty of your customers leading to greater conversion.
The best way to appeal to the emotion of your online viewers is through enhanced user experience.
You should ensure that whatever information your customers are seeking which is relevant to your website should be provided to them immediately.
The information should be readable and written in easy to understand language with proper examples (you can include images or videos).
4) Use call buttons
Marketing experts have observed that one of the toughest segments of your marketing funnel that affects the conversion rate negatively is the landing page.
To get more traffic leading to higher conversion you can simply use call buttons on your social media pages.
These buttons will help the smartphone users to directly call your business, thereby completely ignoring the landing page of your website.
5) Use Facebook life events
Use Facebook life events to target your audience to customize your marketing effort which is both timely as well as relevant to an individual.
For example, through life events, you can learn when an individual is going to get married (by looking at the engagement date). You can then use this information to advertise him/her about the wedding venue, wedding gifts, or even a new apartment.
Similarly, when a target customer announces the passing of high school, then you can provide them with advertisements relating to different colleges.
In short, the life event on Facebook forms an important part of your overall digital marketing services that is highly customized, timely, as well as relevant to the user with an aim to get the greater conversion.
6) Exciting visual experience
Think of a scenario when a potential customer clicks on a beautifully designed advertisement link in the social media and is then directed to a poorly created landing page.
It will make a very bad impression in the mind of the potential customer and he may even leave the website.
To avoid such an issue from happening you must ensure that the complete process from the clicking on the advertisement link down to the landing page is smooth as well as visually attractive.
Make sure that the landing page is in perfect sync with the message you wish to convey to your advertisement.
7) Utilize local SEO
It has been observed that people like to buy goods from local stores.
You can utilize the information to mount and highly effective local SEO strategy that will target the audience in your neighborhood.
To do this accurately you have to depend greatly on long tail keywords that are the region or locality specific.
8) Audience-specific landing pages
Audience-specific landing pages are an excellent way to attract different audiences.
If you are targeting different types of audience, then it makes sense to create different landing pages that will attract them through relevant keywords.
Make sure that these landing pages synchronize with your full website and have a good call to action buttons.
You can also include some information that you believe a specific audience group may seek when they come to your landing page.
9) Refine your targeting methodology
Online digital marketing is an expensive task.
You must do everything to reduce the cost so that you get the best bang for your buck.
To do this the first thing you need to ensure that the targeting of the audience is as refined as possible.
In layman terms, it means that you should focus your attention only on those customers who are more likely to buy your products.
If you target a large number of people, then you will find that your engagement with them suffers, which in turn will affect their conversion.
10) Keep it fresh
Social media is a dynamic platform where things move very fast.
If you build an advertisement campaign in social media and let it run for months on end without any change, then you will find that the ROI is slowly losing steam with every passing day.
Therefore, we urge you to make several variations of a single advertisement and then use these variations successively to keep the campaign fresh and ready all the time.
These are just some of the tips that you can use in your social media marketing campaign to attract greater traffic to your website.
As we have said that social media sites are evolving entities and you need to continuously upgrade your knowledge about how to engage with them for effective brand promotion.
