10 Effective Email Marketing Strategy to Improve Conversions

Email marketing is one of the earliest yet effective digital marketing techniques. Now that the pandemic has pushed digital marketing further, almost every business uses it to its advantage. It plays a vital role in creating interest in your brand and the service you offer. When devised the right way, it directly impacts the conversion rates. 

In this blog, we will elaborate on how you can improve your conversion rates by using the simplest form of digital marketing and amplifying with the use of the B2B email marketing funnel.

1. Categorize your customers

The first thing you must do is segment your customers. You can base the segmentation on demographic data, or any other such relevant information about the leads. How does this help you? Well, you can create emails specific to each category/segment of leads. By sending such emails, you can easily improve the relevance of your content for the target audience. 

For example, assume that you have a new lead in the UK. You can add their email contacts to the rest of your UK leads. Now, you can send them relevant promotional emails that match their location. Thus, it is naturally a better and well-thought-out offer instead of random emails that aren’t relevant.

2. Make it personal

One of the best ways to grab your lead’s attention is to personalise your message. Not just your welcome mail, but the entire campaign should follow personalisation. According to DMA, segmentation, targeting and personalisation together creates 58% of the revenue. 

Both B2B and B2C leads expect a personalised experience with the brand. It not only makes their decision easier but also aids in creating trust. To create personalised emails, you need to have a marketing automation tool. So that you can save time but still send custom emails to all your leads.

3. Use automation

Traditional email marketing was good at yielding results. However, throwing automation into the mix certainly does wonders for your conversion rates. Automation is popular for improving productivity within the business as well. It creates more time for employees to concentrate on crucial activities by automating repetitive tasks and moreover creates a proper email marketing funnel of your work. 

When choosing an automation tool, be sure that it has triggered emails, auto-answer and custom template creation tools. Without using such modern software, it becomes impossible to integrate personalisation for every lead you acquire. Check out our comprehensive blog on the best email marketing software!

4. Make it mobile-friendly:

Do you know anyone who doesn’t use a mobile? Exactly! Mobiles have become essential devices to stay connected with your busy life schedule. So, it is highly likely that most of your leads are going to open the emails you send via a mobile device. However, there’s a high chance that the template you used for your desktop campaigns does not work properly on these small devices. Optimising your template, content and other elements to suit small devices can help you reach more of your target audience easily. 

5. Schedule carefully:

You might think always staying on top of the lead’s inbox might be a good thing. But, the more emails you send, the higher the possibility of your email getting blocked. Or worse, getting tagged as spam. To be more effective, scheduling must take place by considering the lifestyle of your prospect. Use automation wherever necessary to gather crucial information. For example, you can find the exact timing that your lead opens emails the most. 

Also, be careful not to stay too off the radar. Be consistent in your efforts so that your users do not forget you. Bear in mind that your consistent efforts do not annoy them as well. 

6. Attach a relevant CTA:

Assume that you created the most compelling newsletter for a toaster you sell. But, you add a CTA for buying a laptop from you. That is definitely not going to work. Hence, always stay contextual when framing the CTA. It must not jump many steps forward in the sales cycle. Rather, it should give a gentle nudge for the lead to progress to the next best step. 

7. Be creative with visual elements:

Email marketing has one primary aim: To tell your brand story from your perspective. And the best way to tell a story is through proper visuals. Use the right amount of graphic elements in your email. Customise templates to make them look unique and standard for your brand. Open rates and click rates also increase with better organised and better-looking templates. 

8. Test every aspect:

Testing goes a long way in improving your B2B email marketing funnel’s effectiveness. A/B testing is one such feature that you can find in modern email marketing software solutions. It lets you test the effectiveness of different campaign models. This process lets you identify areas that you can improve. It aids you to make tweaks to your design, content and many other aspects of the email. 

With our marketing automation tool, you can also access heatmaps, that show the areas that your leads interacted with the most. So, you can ascertain the placement of crucial elements within the email template based on the data and not guesswork. 

9. Offer discounts:

The best way to lure in any kind of customer is to offer discounts. And the optimal way to communicate it is through emails. Social media may offer you a more simple way of communication. But, email marketing funnel optimises your efforts and is more reliable. 

10. Reach out to cart abandoners:

Many leads that you gather might end up being cart abandoners. Focusing on finding new leads get exhausting. It is not only smart but also cost-effective to re-engage inactive leads. One of the best email marketing strategy is to put in place a method to reach out to cart abandoners. Like sending a promotional offer for the products they have in their cart, perhaps. 

Conclusion

We, at PeppyBiz, understand the need to have an all-around email marketing software solution. Thus, our tool offers you the latest features with 24/7 updates and the best-in-class interface. So that you can try out all the above-mentioned strategies with ease and efficacy.